Mouje

Mouje is a conceptual fragrance inspired by the journey of ambergris, a rare and valuable substance originating from the sperm whale. This passion project visualizes the transformation of ambergris from the ocean’s depths to the shore, capturing the essence of the sea in a refined fragrance product.

Inspired by this natural process, Mouje’s visual concept aims to evoke the textures, colors, and mystery of the ocean. The project explores the ocean’s depth, movement, and changing light, creating a sensory narrative that parallels the metamorphosis of ambergris into a refined fragrance.

The story of Mouje follows the natural process of ambergris. After sperm whales consume certain fish or squid, they produce ambergris—a unique, waxy substance that matures over time in the whale’s digestive system. Eventually, the ambergris is expelled and drifts across the ocean, transforming as it travels, until it washes up on beaches. This journey from ocean to shore symbolizes the transformation from raw material to luxurious fragrance, embodying the mystical connection between marine life and perfumery.